As an in-house web and graphic designer I deal with colleagues requesting resources from the creative team every week. These requests offer the marketing team a wide range of options for future work. From sales enablement PowerPoints to updating HR email templates, most public-facing documents hit our desk at one point or another. With the introduction of the creative brief, our marketing team aims to add some structure to this process. In this post, I will explain what a creative brief is, why you need one, and the essential elements to create a successful brief.
Clients I’ve worked with expect their stuff to look good and work as designed. And most don’t sweat the process. Nor should they. That’s the designers job. But informing the client and setting expectations is integral to your success as a designer.
Static Site Generators: An Introduction to Them and How You Can Benefit from Using One in Your Next Project
Recently I started looking into static site generators and how they could be utilized for a website I’m working on. I’m learning there are all kinds of static site generators built for everything you can think of. Some for creating photo gallery websites. Others for documentation. But most for a site with a blog. Their magic, as I found out in my research, is in how they deploy code. Below is an introduction to static site generators and how you can benefit from using one in your next project.
When you get a door wrong, that is, push when you should have pulled (or vice versa), is it your fault? Maybe, but probably not. And definitely not if other people have the same issue. That’s a clear-cut sign of a bad and ineffective design.
Brand colors are an essential element of any company. They allow you to stand apart from the crowd while standing for something. Think of any company. What comes to mind? And how does that make you feel? Those feelings don’t just come from anywhere. They are meticulously designed and refined to stand the test of time by the marketing and design teams through psychology and societal norms.
WordPress 5.0 is finally here. After the initial release date getting pushed back several times, the Gutenberg team released an early Christmas present on December 3, 2018. You can now update your instance of WordPress to the Gutenberg editor. But before you do, you should understand a little more about it. Let’s take a look at the new editor and dissect the best new features of WordPress 5.0, Gutenberg.
Websites are launched every day. Hundreds. Even thousands. Every day. Each trying to grab your attention for one reason or another. Most have been checked and double checked for accuracy and a streamlined message before launching. But some have not.
Sometimes people come to your site and leaving without taking another action. No button click, no link click, and no next page. And in turn, a high bounce rate. People may view one page, poke around, and leave without viewing another or fill a form. They “bounce” before you’ve had a chance to convert them. And while you want your metrics to trend high, you don’t want a high bounce rate.
This list serves as a checkpoint for what is expected of the other. If you, the website owner, come prepared for the first meeting with information that answers the 7 points above you will undoubtedly gain favor with your designer. It will allow for a partnership based on mutual respect for the other while striving to create the best website possible.
If you follow these guides and start making these steps routine you will have a user-friendly website in no time. It takes a lot of effort to make and keep your site user-friendly, but in the end, that’s who it’s for, your users.