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Brand Colors: A Guide to 13 Top Tech Companies and Their Brand Colors

Brand Colors Pixelated

Brand colors are an essential element of any company. They allow you to stand apart from the crowd while standing for something. Think of any company. What comes to mind? And how does that make you feel? Those feelings don’t just come from anywhere. They are meticulously designed and refined to stand the test of time by the marketing and design teams through psychology and societal norms.

Below is the beginning of what I hope to be an ever growing list of companies and their current brand colors at the time of posting.


Apple

apple.com

SILVER
HEX: #A3AAAE
RGB: (163,170,174)
CMYK: (38,27,26,0)

BLACK
HEX: #000000
RGB: (0,0,0)
CMYK: (100, 100, 100, 100)

WHITE
HEX: #FFFFFF
RGB: (255,255,255)
CMYK: (0,0,0,0)


Facebook

facebook.com

BLUE
HEX: #3C5A99
RGB: (60,90,153)
CMYK: (86,71,11,1)


Google

google.com

BLUE
HEX: #4285F4
RGB: (66,133,244)
CMYK: (88,50,0,0)

RED
HEX: #DB4437
RGB: (219,68,55)
CMYK: (0,20,90,0)

YELLOW
HEX: #F4B400
RGB: (244,160,0)
CMYK: (0,20,90,0)

GREEN
HEX: #0F9D58
RGB: (15,157,88)
CMYK: (82,0,67,11)


Hubspot:

hubspot.com

Primary:

CALYPSO
HEX: #00A4BD
RGB: (0,164,189)
CMYK: (100,13,0,26)

LORAX
HEX: #FF7A59
RGB: (255,122,89)
CMYK: (0,52,65,0)

Secondary:

OZ
HEX: #00BDA5
RGB: (0,189,165)
CMYK: (100,0,13,26)

THUNDERDOME
HEX: #6A78D1
RGB: (106,120,209)
CMYK: (49,43,0,18)

CANDY APPLE
HEX: #F2545B
RGB: ( 242,84,91)
CMYK: (0,65,62,5)

NORMAN
HEX: #F2547D
RGB: (242,84,125)
CMYK: (0,65,38,5)

SORBET
HEX: #FF8F59
RGB: (255,143,89)
CMYK: (0,44,65,0)

MARIGOLD
HEX: #F5C26B
RGB: (245,194,107)
CMYK: (0,21,56,4)

Dark Grays:

FLAT EARTH
HEX: #253342
RGB: (37,51,66)
CMYK: (44,23,0,74)

PANTERA
HEX: #2D3E50
RGB: (45,62,80)
CMYK: (44,23,0,69)

OBSIDIAN
HEX: #33475B
RGB: (51,71,91)
CMYK: (44,22,0,64)

HEFFALUMP
HEX: #425B76
RGB: (66,91,118)
CMYK: (44,23,0,54)

SLINKY
HEX: #516F90
RGB: (81,111,144)
CMYK: (44,23,0,44)

EERIE
HEX: #7C98B6
RGB: (124,152,182)
CMYK: (32,16,0,29)

Light Grays:

FLINT
HEX: #99ACC2
RGB: (153,172,194)
CMYK: (21,11,0,24)

BATTLESHIP
HEX: #CBD6E2
RGB: (203,214,226)
CMYK: (10,5,0,11)

GREAT WHITE
HEX: #DFE3EB
RGB: (223,227,235)
CMYK: (5,3,0,8)

KOALA
HEX: #EAF0F6
RGB: (234,240,246)
CMYK: (5,2,0,4)

GYPSUM
HEX: #F5F8FA
RGB: (245,248,250)
CMYK: (2,1,0,2)

OLAF
HEX: #FFFFFF
RGB: (255,255,255)
CMYK: (0,0,0,0)


Instagram

instragram.com

BLUE
HEX: #405DE6
RGB: (64,93,230)
CMYK: (78,67,0,0)

DARK BLUE
HEX: #5851DB
RGB: (88,81,219)
CMYK: (75,72,0,0)

VIOLET
HEX: #833AB4
RGB: (131,58,180)
CMYK: (61,85,0,0)

PURPLE
HEX: #C13584
RGB: (193,53,132)
CMYK: (24,93,14,0)

MAGENTA
HEX: #E1306C
RGB: (225,48,108)
CMYK: (6,95,36,0)

RED
HEX: #FD1D1D
RGB: (253,29,29)
CMYK: (0,97,96,0)

MUTED ORANGE
HEX: #F56040
RGB: (245,96,64)
CMYK: (0,78,79,0)

ORANGE
HEX: #F77737
RGB: (247,119,55)
CMYK: (0,67,86,0)

LIGHT ORANGE
HEX: #FCAF45
RGB: (252,175,69)
CMYK: (0,36,83,0)

MUTED YELLOW
HEX: #FFDC80
RGB: (255,220,128)
CMYK: (1,12,60,0)


Mailchimp

mailchimp.com

YELLOW
HEX: #FFE01B
RGB: (36,28,21)
CMYK: (0,22,42,86)

BLACK
HEX: #241C15
RGB: (36,28,21)
CMYK: (0,22,42,86)


Microsoft

microsoft.com

ORANGE
HEX: #F65314
RGB: (246,83,20)
CMYK: (0,66,92,4)

GREEN
HEX: #7CBB00
RGB: (124,187,0)
CMYK: (34,0,100,27)

BLUE
HEX: #00A1F1
RGB: (0,161,241)
CMYK: (100,33,0,5)

YELLOW
HEX: #FFBB00
RGB: (255,187,01)
CMYK: (0,27,100,0)


Oracle

oracle.com

RED
HEX: #ff0000
RGB: (255,0,0)
CMYK: (0,100,100,0)

BLACK
HEX: #000000
RGB: (0,0,0)
CMYK: (0,0,0,100)

GRAY
HEX: #7f7f7f
RGB: (0,0,0)
CMYK: (0,0,0,50)


Salesforce

salesforce.com

BLUE
HEX: #1798C1
RGB: (23,152,193)
CMYK: (88,21,0,24)

RED
HEX: #FF1100
RGB: (255,17,0)
CMYK: (0,93,100,0)


Samsung

samsung.com

BLUE
HEX: #1428A0
RGB: (20,40,160)
CMYK: (88,75,0,37)

LIGHT BLUE
HEX: #0689D8
RGB: (6,137,216)
CMYK: (97,37,0,15)

ORANGE
HEX: #FF6900
RGB: (255,105,0)
CMYK: (0,59,100,0)

MAGENTA
HEX: #C800A1
RGB: (200,0,161)
CMYK: (0,100,20,22)

BLUE
HEX: #0057B8
RGB: (0,87,184)
CMYK: (100,53,0,28)

TEAL
HEX: #009CA6
RGB: (0,156,166)
CMYK: (100,6,0,35)

GRAY
HEX: #75787B
RGB: (117,120,123)
CMYK: (5,2,0,52)

YELLOW
HEX: #FFC600
RGB: (255,198,0)
CMYK: (0,22,100,0)

RED
HEX: #E4002B
RGB: (228,0,43)
CMYK: (0,100,81,11)

PURPLE
HEX: #685BC7
RGB: (104,91,199)
CMYK: (48,54,0,22)

BLUE
HEX: #00A9E0
RGB: (0,169,224)
CMYK: (100,25,0,12)

GREEN
HEX: #00B140
RGB: (0,177,64)
CMYK: (100,0,64,31)


Stripe

stripe.com

BLUE
HEX: #408AF8
RGB: (64,138,248)
CMYK: (74,44,0,3)

GREEN
HEX: #3ECF8E
RGB: (62,207,142)
CMYK: (70,0,31,19)

WHITE
HEX: #F6F9FC
RGB: ( 246,249,252)
CMYK: (2,1,0,1)

GRAY
HEX: #6B7C93
RGB: (107,124,147)
CMYK: (27,16,0,42)

PURPLE
HEX: #6772E5
RGB: (103,114,229)
CMYK: (55,50,0,10)


Twitter

twitter.com

BLUE
HEX: #38A1F3
RGB: (56,161,243)
CMYK: (77,34,0,5)


Workday

workday.com

BLUEBERRY 200
HEX: #A6D2FF
RGB: (166,210,255)
CMYK: (35,18,0,0)

BLUEBERRY 500
HEX: #005CB9
RGB: (0,92,185)
CMYK: (100,50,0,27)

CANTALOUPE 400
HEX: #FFA126
RGB: (255,161,38)
CMYK: (0,37,85,0)

GREEN APPLE 400
HEX: #43C463
RGB: (67,196,99)
CMYK: (66,0,49,23)

CINNAMON 500
HEX: #DE2E21
RGB: (222,46,33)
CMYK: (0,79,85,13)

SOAP 200
HEX: #F0F1F2
RGB: (240,241,242)
CMYK: (1,0,0,5)

SOAP 300
HEX: #E8EBED
RGB: (232,235,237)
CMYK: (2,1,0,7)

LICORICE 200
HEX: #7B858F
RGB: (123,133,143)
CMYK: (14,7,0,44)

LICORICE 300
HEX: #5E6A75
RGB: (94,106,117)
CMYK: (20,9,0,54)

LICORICE 500
HEX: #333D47
RGB: (51,61,71)
CMYK: (28,14,0,72)

BLACK PEPPER 300
HEX: #494949
RGB: (73,73,73)
CMYK: (0,0,0,71)

BLACK PEPPER 400
HEX: #323232
RGB: (123,133,143)
CMYK: (14,7,0,44)