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What a Creative Brief is, Why You Need One, and the Essential Elements to Create a Successful Brief

As an in-house web and graphic designer I deal with colleagues requesting resources from the creative team every week. These requests offer the marketing team a wide range of options for future work. From sales enablement PowerPoints to updating HR email templates, most public-facing documents hit our desk at one point or another. With the introduction of the creative brief, our marketing team aims to add some structure to this process. In this post, I will explain what a creative brief is, why you need one, and the essential elements to create a successful brief.

20 Things Never Say to Your Graphic Designer

In my 25 years in the design world, I’ve seen just about everything there is to see. Some good. Some bad. And definitely some ugly. Luckily for me, most has been good. In that time, I’ve come to expect the worst and hope for the best from potential and actual customers. The list below is a list of those not so good times. It’s a list of the 20 Things Never Say to Your Graphic Designer.

Static Site Generators: An Introduction to Them and How You Can Benefit from Using One in Your Next Project

Recently I started looking into static site generators and how they could be utilized for a website I’m working on. I’m learning there are all kinds of static site generators built for everything you can think of. Some for creating photo gallery websites. Others for documentation. But most for a site with a blog. Their magic, as I found out in my research, is in how they deploy code. Below is an introduction to static site generators and how you can benefit from using one in your next project.

All Things JPEG: Types, When to Use One, and Alternatives to the JPEG

Our beloved JPEG. Oh so many adorn the internet. And they come in every shape and size. From cat and unicorn pictures, to newsworthy photos and informational documents. In 2014, according to Mary Meeker’s annual Internet Trends report, people uploaded an average of 1.8 billion digital images every single day. That’s 657 billion photos per year. And many of those are JPEGs. But do we really know about all things JPEG?

12 Ways to Ensure a Consistent Cross‑Browser Compatible Website Experience

Ensuring a consistent website experience irrespective of the device, browser, or system, while viewing a website is vital to any company with a website. The question now becomes, how can we make sure we, the designers and developers, allow for a smooth and consistent experience across these parameters? Well, with a robust and clean coding process you should be able to execute code with minimal cross-compatibility browser issues. Below are 13 well documented and proven steps you can take to ensure a consistent cross-browser experience.