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31 Questions to Ask Prospective Web Design Clients

So you’ve had some interest from prospective clients. That’s great. Now comes the hard part — seeing if they are a good fit and worthy of becoming a paid client. 

This post captures the 31 most important questions to ask a prospective web design client. It will help you gain an understanding of the prospects business, eliminate questions, and align expectations for both parties.

Company Questions

  1. What is the mission of your company?
  2. Tell me what makes your company different than your competitors?
  3. What do you hope to achieve with the website?
  4. What service or product do you offer your customers?
  5. Who is your target customer?
  6. Does the company go by anything else?
  7. What is the tagline?
  8. How much does your service / product cost?
  9. How ofter do your customers purchase from you?
  10. What is the average value of a sale?
  11. What is the average customer lifetime value?

Website Questions

  1. What is the biggest issue your company faces online?
  2. What would make this project a success?
  3. Have you requested an estimate from any other companies?
  4. What is your budget?
  5. When would you like to have the project completed?
  6. Will you need to regularly backup the site?
  7. How do you plan to maintain the website?
  8. Who will create new content for the site?
  9. Will you need any other services along with the site redesign? Think SEO, social media management, email marketing, content creation, ad campaigns, and content promotion.
  10. What do you like about the current site?
  11. Where would you like to see an improvement?
  12. Are there any additional features the site needs?
  13. Are there any websites you look up to? Why?
  14. Who currently hosts the website?
  15. Where is the domain registered?

Additional Questions

  1. Who from the company will be providing feedback? Who is the point person?
  2. Will a logo redesign be needed?
  3. Do you need a brand guide updated?
  4. Do you currently have any social media profiles?
  5. Are all social media profiles actively maintained?

Try asking these question out with your next prospect. They will build trust with your client and also allow your project to start off on the right foot. And send us a note to let me know how these questions worked for you.