Design History

Dieter Rams is a German born industrial designer primarily associated with Braun and the functionalist school of industrial design of the late 50s and early 60s. His simplistic approach to product design allow his designs to portray a timeless quality that still hold relevant 50 years and counting. Today, with Rams securing worldwide recognition and appreciation, his influence has reached far beyond his homeland of Germany. His impact can be seen throughout the Apple family of products and beyond. Enclosed are his ten principles for good design.