Dieter Rams is a German born industrial designer primarily associated with Braun and the functionalist school of industrial design of the late 50s and early 60s. His simplistic approach to product design allow his designs to portray a timeless quality that still hold relevant 50 years and counting. Today, with Rams securing worldwide recognition and appreciation, his influence has reached far beyond his homeland of Germany. His impact can be seen throughout the Apple family of products and beyond. Enclosed are his ten principles for good design.
There are thousands, maybe hundreds of thousands of graphic designers in the world today.￼ And many are good — really good. And then there’s the cream of the crop. Those that all the others look up to. The trend setters.
Getting thrown into a project and working with a graphic designer can be a daunting ask. From the outside, a designer’s world can seem intimidating and overwhelming. A world where everything is critiqued. And a world with its own language.