Usability

Brand Colors: A Guide to 13 Top Tech Companies and Their Brand Colors

Brand colors are an essential element of any company. They allow you to stand apart from the crowd while standing for something. Think of any company. What comes to mind? And how does that make you feel? Those feelings don’t just come from anywhere. They are meticulously designed and refined to stand the test of time by the marketing and design teams through psychology and societal norms.

WordPress 5.0: The 7 Best Features of Project Gutenberg

WordPress 5.0 is finally here. After the initial release date getting pushed back several times, the Gutenberg team released an early Christmas present on December 3, 2018. You can now update your instance of WordPress to the Gutenberg editor. But before you do, you should understand a little more about it. Let’s take a look at the new editor and dissect the best new features of WordPress 5.0, Gutenberg.

17 Updates to Decrease Bounce Rate

Sometimes people come to your site and leaving without taking another action. No button click, no link click, and no next page. And in turn, a high bounce rate. People may view one page, poke around, and leave without viewing another or fill a form. They “bounce” before you’ve had a chance to convert them. And while you want your metrics to trend high, you don’t want a high bounce rate.

What to Expect of Your Graphic Designer

Hiring a graphic designer for any project can be a daunting task, but it doesn’t have to be. A considerate designer should take the time to educate the client on his/her process. The business of design may be new for the client, but not for the designer. Whether the designer is a couple years into his/her career or 30 years into it, he/she needs to help the client understand the roles of each party.