Event Web Design
Overview
Campaign site and brand system for Synthesize, Brightidea's annual user conference, coordinating design across digital, print, and environmental touchpoints.
The conference needed a distinct identity that felt energetic and premium — clearly Brightidea, but with its own voice that would excite existing customers and attract new ones.
I developed a standalone brand system for Synthesize with a custom wordmark, color palette, and visual language, then applied it consistently across the event website, signage, and printed materials.
Outcome
Synthesize became Brightidea's flagship customer event, with attendance growing year-over-year. The design system was reused and evolved across multiple conference cycles.