Brand Identity
Overview
A unified product logo system for Brightidea's suite of innovation management tools, designed to express each product's unique function while maintaining clear family coherence.
As Brightidea expanded its product portfolio, each product needed a distinct visual identity that wouldn't fragment the overall brand perception.
I designed a system of geometric marks sharing a common grid and color logic, with unique shapes and accent colors differentiating each product at a glance.
Outcome
The system scaled cleanly across the full product suite and became the foundation for in-app iconography and marketing materials.