Design that's strategic, scalable, and built to perform

I'm a Senior Web and Brand Designer based in the Bay Area with over a decade of experience designing and building marketing systems for B2B SaaS companies.

I focus on the intersection of marketing strategy, design, and front-end implementation, partnering closely with marketing teams to create websites, campaigns, and brand systems that support go-to-market goals, product storytelling, and long-term growth.

My work emphasizes clarity, scalability, and performance — design that not only looks polished, but drives measurable business results.

Outside of work, I'm usually exploring the Bay Area with my wife and daughter or diving into music journalism. I also run The Daily Music Report, a curated music news site featuring upcoming releases, tours, and original commentary.

Michael Lutjen

What I bring to the table

Web Design & Development

High-performing marketing sites, landing pages, and campaign microsites — designed and built for conversion and clarity.

AI-Assisted Creative

Using AI tools to accelerate concepting, content generation, motion workflows, and scalable marketing design systems.

Brand Systems

Logo systems, typography, color, and guidelines that give organizations a consistent, scalable visual identity.

Go-to-Market Design

Launch campaigns, product storytelling, and marketing assets that support growth and enterprise sales.

Motion & Animation

Lottie animations and motion graphics that bring product marketing pages and social campaigns to life.

Social Campaign Design

B2B social content built to perform on LinkedIn — animated, on-brand, and designed to stop the scroll.