Brand Identity
Overview
A comprehensive brand system covering logo usage, typography, color palettes, iconography, photography style, and voice guidelines — giving the entire Brightidea organization a single source of design truth.
Brightidea had grown rapidly with multiple contributors creating inconsistent design outputs. A unified brand system was needed to scale the marketing and product teams without sacrificing quality.
I created a complete brand book with exhaustive documentation, examples, and do/don't guidance. The system was designed to be used by both designers and non-designers on the team.
Outcome
Brand consistency improved dramatically across marketing, sales enablement, and product materials. The guidelines became the foundation for every subsequent design project at the company.