Web Design
Overview
End-to-end design and build of the corporate marketing website for Brightidea, a leading B2B SaaS innovation management platform, supporting enterprise storytelling and pipeline growth.
The site needed to communicate a complex enterprise product to multiple buyer personas — from innovation managers to C-suite executives — while maintaining a clean, high-trust aesthetic.
I designed a modular page system that allows the marketing team to quickly build new campaign and product pages, with a clear visual hierarchy that guides visitors from awareness to conversion.
Outcome
The redesigned site became the primary driver of inbound pipeline, supporting enterprise deals with Fortune 500 companies and reducing bounce rates across key landing pages.