Brand Identity
Overview
Luflee Table is a boutique Philadelphia-based brand specializing in high-quality luxuryware. The logo was designed to reflect the values of an upscale, sustainability-minded consumer — balancing timeless elegance with a modern sensibility.
Inspired by the client's request to incorporate a lemon tree, the mark needed to blend natural imagery with refined tableware symbolism while feeling appropriate for a premium audience.
Two logo variations were created: a horizontal layout featuring the lemon-plate icon to the left of the wordmark, and a stacked version with an optional tagline — "Purveyor of Fine Goods" — to reinforce the brand's refined positioning.
Outcome
The identity gives Luflee Table a distinctive, elegant presence that communicates both their sustainability values and their commitment to quality across all brand touchpoints.