Strategy, Design, & Development
The Brightidea brand is shaped in numerous ways. Visual coherence in all marketing and sales assets is a main key to maintaining the brand today. The Marketing Department began by creating this detailed and adaptable set of guidelines to inform current employees and stakeholders within Brightidea on how to create documents for the greater public. The guidelines cover items such as the Brightidea story, tone of copy, how to choose appropriate imagery, and how to implement color throughout documents. All designed to strengthen the ever-evolving Brightidea brand.