Brightidea Brand Guidelines

Strategy, Design, & Development

The Brightidea brand is shaped in numerous ways. Visual coherence in all marketing and sales assets is a main key to maintaining the brand today. The Marketing Department began by creating this detailed and adaptable set of guidelines to inform current employees and stakeholders within Brightidea on how to create documents for the greater public. The guidelines cover items such as the Brightidea story, tone of copy, how to choose appropriate imagery, and how to implement color throughout documents. All designed to strengthen the ever-evolving Brightidea brand.

Brightidea Brand Guidelines Cover
Brightidea Brand Guidelines
Brightidea Brand Guidelines
Brightidea Brand Guidelines
Brightidea Brand Guidelines

Brightidea Website Thumbnail
Brightidea Inc.
Corporate Website
Brightidea Synthesize Thumbnail
Brightidea Inc.
Synthesize Conference Website
Brightidea Brand Guidelines Thumbnail
Brightidea Inc.
Brand Guidelines
Brightidea App Tour Thumbnail
Brightidea Inc.
App Tour
Brightidea Holiday Thumbnail
Brightidea Inc.
Holiday Gift & Card
Brightidea Core Values Thumbnail
Brightidea Inc.
Corporate Values
Elk Ridge Yardage Card Thumbnail
Elk Ridge
Yardage Card
Old Edwards Yardage Book Thumbnail
Old Edwards
Yardage Book
Communicative Cities Logo Thumbnail
Communicative Cities
Logo
Dunrite Logo
Dun-Rite Painting, Inc.
Logo
Detroit Area Clean Cities Logo
Detroit Area Clean Cities
Logo
Shooters Vodka Tasting Thumbnail
Shooter’s On The Water
Vodka Tasting Flyer
Sutro Baths
Sutro Baths, Lands End
Photography
Jardine Pumphouse
Jardine Pumphouse
Photography
bikes-in-beijing-sm
Bikes in Beijing
Photography
Forbidden City Soldier
Forbidden City Soldier
Photography
The Leaning Tree, Point Reyes, CA
The Leaning Tree, Point Reyes, CA
Photography

Nepalese Monks
Tibetan Monks
Photography