Luflee Table Logo and Corporate Identity

Luflee Table is a boutique Philadelphia-based brand specializing in high-quality luxuryware. The logo was designed to reflect the values of an upscale, sustainability-minded consumer—balancing timeless elegance with a modern sensibility.

Inspired by the client’s request to incorporate a lemon tree, the mark blends natural imagery with refined tableware symbolism. Two logo variations were created: a horizontal layout featuring the lemon-plate icon to the left of the wordmark, and a stacked version with an optional tagline—“Purveyor of Fine Goods”—to reinforce the brand’s refined positioning.

Design
Strategy
Visual Identity

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