Brightidea Synthesize Logo

Synthesize is Brightidea’s annual innovation conference that brings together corporate innovation leaders from across industries to exchange insights, challenges, and strategies.

Collaborating closely with the VP of Marketing, CEO, and the broader marketing team, I led the design of the Synthesize logo and tagline—crafted to evoke a sense of elegance and ambition while projecting brand confidence and stability.

Brand Design

Strategy

Visual Identity

Brightidea Website Thumbnail - Michael Lutjen — Brightidea Inc.
Corporate Website

Brightidea Synthesize Thumbnail — Brightidea Inc.
Synthesize Conference Website

Brightidea Inc.
Synthesize Logo

Brightidea Inc.
Brand Guidelines

Brightidea Inc.
Product Logos

Brightidea Inc.
App Icon Set

Brightidea Inc.
Lottie Animation

Brightidea Inc.
LinkedIn Social Posts

Brightidea App Tour Thumbnail — Brightidea Inc.
App Tour

Brightidea Holiday Thumbnail — Brightidea Inc.
Holiday Gift & Card

Brightidea Core Values Thumbnail — Brightidea Inc.
Corporate Values

The Daily Music Report — The Daily Music Report
Brand Identity and Website

Elk Ridge Yardage Card Thumbnail — Elk Ridge
Yardage Card

Old Edwards Yardage Book Thumbnail — Old Edwards
Yardage Book

Luflee Table
Logo and Corporate Identity

Dun-Rite Painting, Inc.
Logo

Sutro Baths — Sutro Baths, Lands End
Photography

Jardine-Pumphouse.sm — Jardine Pumphouse
Photography

The Leaning Tree, Point Reyes, CA — The Leaning Tree, Point Reyes, CA
Photography

Nepalese Monks — Tibetan Monks
Photography

Forbidden City Soldier — Forbidden City Soldier
Photography

Our Lady of Perpetual Help - AZ — Our Lady of Perpetual Help – AZ
Photography

Lake McGee View — View from McGee Lake
Photography

bikes-in-beijing-sm — Bikes in Beijing
Photography

Hong Island Beach — Hong Island – Krabi, Thailand
Photography

Sahred Toy Mural - Talad Noi, Thailand — Sahred Toy Mural – Talad Noi, Thailand
Photography

Graffiti House, Chinatown, Thailand
Photography

Talad Noi Mural Detail – Talad Noi, Thailand
Photography

Let’s work together.