Brightidea Brand Guidelines

The Brightidea brand is built on visual consistency and clear communication across all marketing and sales materials. To maintain this coherence, the marketing team developed a detailed and flexible brand guidelines document—designed to help employees and stakeholders create on-brand content for public-facing use.

The guide covers key elements such as the Brightidea story, brand tone, imagery selection, typography, and color usage. Every component was crafted to ensure consistency, clarity, and cohesion—reinforcing the strength and evolution of the Brightidea brand across all channels.

Design
Development
Strategy

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