Brand System & Guidelines

The Brightidea brand is built on clarity, consistency, and scalability across marketing and sales touchpoints. To support this, I led the strategy and design of a flexible brand guidelines system—delivered as a living document that enables teams and partners to create confident, on-brand, public-facing materials.

The system defines core elements including brand positioning, voice and tone, imagery, typography, and color usage. Each component was designed to be practical and adaptable, ensuring consistency while supporting the ongoing evolution of the Brightidea brand across digital and campaign channels.