Synthesize User Conference Brand Identity

Synthesize is Brightidea’s annual innovation conference bringing together corporate innovation leaders from across industries to exchange insights, challenges, and strategies.

In close collaboration with Brightidea’s VP of Marketing, CEO, and the broader marketing team, I led the design of the Synthesize logo and tagline. The identity was crafted to convey confidence, ambition, and credibility—establishing a polished, enterprise-ready brand while supporting the conference’s long-term positioning.

Strategy

Brand Design

Visual Identity

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